Emma Watson for People Tree...

To mark the start of Fairtrade Fortnight on Monday, People Tree has released the latest range from Harry Potter star, Emma Watson... And what a range! If you like your fashion fairtrade, and I do, Watson's designs will become a firm favourite...

I particularly like the 'I am not...' tee and the new line in dresses and skirts (http://www.peopletree.co.uk/). My only complaint is that they seem a little expensive in this time of austerity.... Now, I realise that if Fairtrade is to really make a difference then it has to encourage a move away from cheap, fast fashion but if it is to change the Primark-mindset, then prices need to be attractive to 'ordinary'  shoppers. People who understand Fair Trade issues will be more than willing to pay this premium but if the Fair Trade movement is to achieve its objectives it must appeal to more than those already converted and reach out to less discerning shoppers.

Natasha